Why Culture Matters

One of WCM's strongest competitive advantages is our focus on corporate culture—both at our own firm and within the companies in which we invest. This provocative thought piece provides a deeper dive into why culture is one of the most important, yet often overlooked, factors in any investment.

Over the years, we've come to believe that culture is one of the most important—yet least understood—drivers of long-term value. It separates the great companies from the merely good ones. It can grow a firm's competitive advantage, provide a compass when faced with a difficult decision, and help avoid disruption. At the same time, it's extremely hard to pin down, and even more difficult to quantify.

Read: WHY CULTURE MATTERS